Bringing California to the Heart of London Through an Immersive Brand Activation.

Bringing California to the Heart of London Through an Immersive Brand Activation.

Visit California at Outernet London

Visit California at Outernet London

Visit California at Outernet London

A public-facing experience created at Outernet London for The Manual London.
A public-facing experience created at Outernet London for The Manual London.
Visit California immersive brand activation at Outernet London, featuring large-scale digital screens, scenic event design and guests exploring the live experience.
Visit California immersive brand activation at Outernet London, featuring large-scale digital screens, scenic event design and guests exploring the live experience.

brand-activation

entertainment

custom-fabrication

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Visit California at Outernet London
Visit California at Outernet London

Project Type

Immersive public brand activation

Event date

Event date

Technology

Bespoke scenic fabrication Experiential production Multi-zone activation delivery Floor vinyl production and installation Custom branded props Bespoke game pod fabrication FrameLED mirror tunnel 3D signage and acrylic lettering Vintage vehicle integration DJ equipment supply Scenic skate and surf environments On-site installation and management Event logistics and de-rig

Timeframe

Timeframe

4 weeks

4 weeks

Creative production, bespoke fabrication and on-site delivery for a multi-zone Visit California activation at Outernet London, featuring interactive installations, branded environments and photo-led experiences.

A public-facing experience created at Outernet London for The Manual London.

Visit California activation at Outernet London featuring a branded FrameLED mirror tunnel, red carpet entrance and Virgin Atlantic themed experience.
Visit California activation at Outernet London featuring a branded FrameLED mirror tunnel, red carpet entrance and Virgin Atlantic themed experience.

Brief

Create a bold, public-facing experience that would bring the energy of California into central London.

The Manual London needed multiple areas of Outernet transformed into a coherent Visit California activation. Each zone had to encourage interaction, provide strong photo opportunities and feel recognisably part of the same campaign, while accommodating a wide mix of scenic, branded and technical elements.

Create a bold, public-facing experience that would bring the energy of California into central London.

The Manual London needed multiple areas of Outernet transformed into a coherent Visit California activation. Each zone had to encourage interaction, provide strong photo opportunities and feel recognisably part of the same campaign, while accommodating a wide mix of scenic, branded and technical elements.

Challenge

Delivering numerous bespoke installations across a busy, multi-zone public venue.

The activation brought together custom fabrication, large-format branding, interactive features, supplied equipment and a vintage vehicle. Every element needed to fit its allocated area, align with the campaign identity and be installed efficiently around the venue’s access and operational requirements.

Delivering numerous bespoke installations across a busy, multi-zone public venue.

The activation brought together custom fabrication, large-format branding, interactive features, supplied equipment and a vintage vehicle. Every element needed to fit its allocated area, align with the campaign identity and be installed efficiently around the venue’s access and operational requirements.

Solution

A coordinated build combining in-house fabrication, branded scenic work and detailed on-site management.

Our team produced and installed bespoke game pods, the Virgin aircraft wall, 3D signage, acrylic lettering, branded props and floor vinyls, alongside the Route 66 car moment and FrameLED mirror tunnel. DJ equipment and scenic skate and surf zones completed the experience, with Stage Engage overseeing delivery across the Sports Quarter, welcome zone and wider activation.

Exterior of Outernet London showing the Visit California digital takeover, with large-scale screen content, crowds outside the venue and a red London bus passing by.
Exterior of Outernet London showing the Visit California digital takeover, with large-scale screen content, crowds outside the venue and a red London bus passing by.
Virgin Atlantic Holidays activation for Visit California at Outernet London, featuring branded scenic elements, red carpet, airline cabin props and event staff.
Virgin Atlantic Holidays activation for Visit California at Outernet London, featuring branded scenic elements, red carpet, airline cabin props and event staff.
Visit California interactive games area at Outernet London, featuring large-scale digital screens, California-themed arcade content and guests playing branded experiences.
Visit California interactive games area at Outernet London, featuring large-scale digital screens, California-themed arcade content and guests playing branded experiences.
Visit California immersive brand activation at Outernet London, featuring large-scale digital screens, scenic event design and guests exploring the live experience.
Visit California immersive brand activation at Outernet London, featuring large-scale digital screens, scenic event design and guests exploring the live experience.
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Results

California brought to life beneath the screens of Outernet London

The completed activation gave visitors a series of distinctive ways to experience and interact with the Visit California brand. From playing basketball and exploring the gaming pods to stepping through the illuminated tunnel and posing beside the vintage Chrysler, each area offered its own memorable moment while contributing to one cohesive environment.

Explore Services

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Bespoke activation features

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Bespoke activation features

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48

FrameLED video strips

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48

FrameLED video strips

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17

Person installation team

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Person installation team

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22

Hours open to the public

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Hours open to the public

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Abstract close-up of smooth white and black layered surface.

Credits

Delivered by Stage Engage for The Manual London on behalf of Visit California.

The Manual London

Client and Creative Agency

The Manual London

Client and Creative Agency

Cris Ebdon

Head of Fabrications

Cris Ebdon

Head of Fabrications

Outernet London

Venue

Outernet London

Venue

The Manual London

Client and Creative Agency

Cris Ebdon

Head of Fabrications

Outernet London

Venue

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